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Why HNI investors are flocking to startups?

Why HNI investors are flocking to startups?


A startup is a business founded by entrepreneurs and innovators with a particular product or service offering to make it highly sought-after and irreplaceable. At the heart of each company is creativity and inventiveness, whether discovering answers to current issues and weaknesses or developing a whole new product or service line. While established businesses operate from a proven blueprint, there might be an inherent risk in startups. Startups must develop a template from the ground up, which may or may not work. It begs the question…why & how to invest in startups? Let’s take a closer look.

What is HNI? How does it work?

What is HNI

Companies with a pre-money value of $1 billion or more are considered high-net-worth startups. People with extensive industry knowledge often create these firms, obtaining vast sums of money from venture investors.

High-net-worth startups often have a lot going for them. They often have a lot of money to put into their enterprises and a lot of expertise. However, there are certain disadvantages to launching a high-net-worth firm. One of the most significant disadvantages is that scaling a high-net-worth firm might be challenging. 

The exit plan is another factor to consider when launching a high-net-worth firm. The ultimate aim for many high-net-worth entrepreneurs is to sell the firm for a substantial quantity of money. However, if the firm is struggling, this might be tough.

High-net-worth startups may be an excellent method to establish a profitable business. However, there are several things to think about before beginning one. Before beginning a project, conduct your homework and make a strong strategy.

Why are HNI investors flocking to startups?

High net-worth investors (HNIs) increasingly invest in startups for various reasons. For starters, HNIs often seek investments with significant potential for growth, and startups suit the criteria well. Second, many startups are developing cutting-edge technology or new business models with the potential to transform sectors, resulting in massive returns for investors. Finally, HNIs often have the skills and resources that entrepreneurs need to expand their firms, making them excellent partners.

So, what piques HNI’s interest in startups? 

Startups have a one-of-a-kind mix of significant growth potential, cutting-edge technology, and precious resources, making them very appealing investment options. Collaborating with an HNI is a beautiful place to start if you want to join in on the fun. You can find this proof on different startup news as well.

Let’s go deeper…

Investing in startups is a high-risk, high-reward proposition.

Shares of a public firm may be acquired in exchange for money. However, in the case of startups, the industry experience and dedicated time you bring to the table are also treated as money when purchasing shares.

Investing early in a business that eventually expands significantly can provide significant gains, even after paying your first losses and disappointments.

Before 2000, most wealth creation occurred in the public market, such as investments in Apple and Microsoft. It has switched to the private market as more and more firms, particularly in technology, want to remain private and realize most of their value creation before becoming public.


A significant disadvantage is that 90% of businesses fail and may only repay the original investment or nothing at all.

Equity in a startup or private firm is notoriously tricky to liquidate. The holding period may last 7-10 years, with certain liquidity events happening.

Choose the best startup investment opportunities and best practices

Before proceeding with any investment opportunity, undertake due diligence by critically assessing the company’s strategy and model for creating growth and profitability. Are the policies solid, and does the idea’s economics have the potential to acquire traction in the market?

Not being caught down by the company’s financial data and value numbers. Value is often just an educated estimate of a company’s worth. Looking at a company’s financial data at an early stage may not provide much helpful information. Calculate the figures and consider the overall picture of what the firm says about itself.

After you’ve examined the firm and analyzed the facts, take a moment to evaluate yourself. Investing in a startup is a long-term and hazardous investment. You may face the possibility of massive losses, and it may take years to realize your earnings and payout. 

Methods for Investing in Startups

Suppose you are an ardent investor looking for fresh, inventive ideas. In that case, you may have seen ‘Shark Tank’ or a similar program in which a panel of prominent investors interviews the founders and inventors of a novel solution to a common issue that may have gone unnoticed. The inventor and possible investors are looking to cash in on the product’s economic potential. The investor provides the entrepreneur with capital to launch the business, and in exchange, the investor acquires equity in the company. 

Pre-seed Capital

Pre-seed capital, also known as pre-seed money, is the first step of investing in a new firm. It is essential to get the company up and running. The procedure occurs so early that it is often not included in investment rounds. Typically, investment comes from the founders, their families, and friends. It’s also feasible that the investment at this point isn’t for equity. Various pre-seed fundraising platforms are accessible nowadays where investors wishing to invest in startups may hunt for prospects. A crowdfunding site is another possibility for pre-seed fundraising; we’ll go through them in depth later.

Seed Capital

Seed money is an early investment that also serves as the first recognized equity funding stage. Financing intends to assist the firm in growing and generating its funds. Seed money is used to get a firm up and running before it generates any income. The money assists the firm in its earliest phases, such as infrastructure costs, marketing, and development costs, customer demographic research, and the formation of the founding staff. Any firm requires investment, and seed capital is the initial drop of this gasoline. 

Private Equity Funds

PE Money is a collection of funds that will invest in startups and different forms of equity and debt instruments that provide a high rate of return. It is usually set up as a limited liability partnership, which limits your loss to some degree. The fund’s duration may span between 7 and 10 years, after which the money returns to the limited partners. During this duration, the private equity company aims to depart effectively.

PE Funds 

This is not for everyone; they are akin to elite club membership. Because they can afford to invest in startups huge quantities of money over extended periods, institutional funds and accredited investors are often the principal sources of private equity funds. PE funds are an excellent way to earn a high rate of return. Crowdfunding

Leaving aside established methods, another alternative for fundraising and investing in companies emerged in late 2000s: ‘Crowdfunding.’ Crowdfunding mixes crowdsourcing and microfinancing by bringing together large groups of individuals to donate funds to various initiatives and businesses. Compared to conventional ways, the platforms enable investing with a minuscule investment in many initiatives, so it gives smaller investors a chance to acquire exposure to the stratospheric profits that startups bring. Sounds intriguing, right? Since the platforms are primarily online, they may expedite and consolidate fundraising.

Bottom Line

When it comes to investing, knowing when to exit is just as crucial as knowing when to enter. Fundraising from investors is about more than just receiving the money you need to keep your company running; it’s also about developing a connection with them that extends beyond the check. More corporations have adopted M&As and startups in India as an exit strategy than IPOs. Several rapidly expanding Indian unicorns are seeking non-organic growth options. So, avoid selling or undervaluing your assets. Be patient and logical. Exits might be the start of the next big thing!