Now that you’ve shown off your career on your online portfolio site, what should you do now? You’ve spent years getting better at being a creative worker. It would be great if all needed was to do good work and find the right clients. You must get out there and work hard to find your ideal customer.
If you have a website and are active on social media, it may help potential customers find you online and which help to narrow down your desired audience. By making a marketing plan, you could help get your effort seen by the correct people.
With the help of your social media networks and these tips, you’ll be able to get more fans, build your reputation, and bring in customers.
- Post Often
If you don’t post on social media for weeks, you’re not helping yourself or your fans. If you don’t post for weeks or even days, you might lose the interest you’ve built up. This could make people lose interest in your words or leave the ship and stop following you.
Set up a schedule that works for the way you work and stick to it. You can upload your best work from the past week on Sunday daybreaks or post new content every Monday, Wednesday, and Friday. It doesn’t have to remain a big project; it just has to be consistent.
Use a social media running dashboard like Hootsuite or Buffer to keep track of all your social media accounts and plan your posts. So, you can stick to a schedule to safeguard you post regularly and naturally talk to your audience.
- Find Out Who You’re Trying To Reach
Using social media for business is successful because you can micro-target your audience. But first, you must identify your target audience.
First, find out more about your current clients. After that, you can dig deeper with social media analytics. You’ll soon find out who is talking to you online and buying things.
Hootsuite’s thoughts With Powered by Brandwatch, you can find out specifics about keywords that are important to your business, such as the top hashtags, reference sites, and even social writers.
- Find Your Niche
Finding similar accounts and people to follow will help you grow your social media network, which can give you access to helpful allies.
Do an audit of your followers to learn more about them. Think about this: Who are the most knowledgeable people in your field? Which brands do you care most about? What groups already exist in your area? Once you know the answers, you’ll know who to follow.
Make use of these links. Follow businesses and media outlets that you’d like to work with. To show your support, retweet or share the news and work of people you want.
If you want to grow your network as a wedding photographer, it doesn’t make sense to train some UX mobile designers. If you find other accounts in your field, they’ll likely want to follow you back.
- Use a Conversational Tone
Asking your followers what they think about a picture is a simple way to get them to talk to you in a meaningful way. Social media is a great place to start a conversation. Think of it as the water cooler at your office or home to develop new ideas.
You would be amazed at how many conversations a simple question can start. More people comment on articles with questions than statements, so be curious and ask your readers for feedback.
Please pay the most attention to the should, would, and question words because they get the most attention. Don’t use the words “how,” “why,” and “were” because they won’t interest your audience as much.
- People to Tag
You may have put the game of tag behind you, but it could give you some ideas for using social media.
Make sure to look up and tag the social media account of the person or business you’re talking about. You can start a new relationship by telling a company or person to say to the person you are talking about them.
It will increase your chances of getting a re-post and showing your content to those who follow their social media network. It’s a win-win situation because it brings more attention to both sides.
- Connect with People
One benefit of social media marketing for small businesses is that it lets you talk directly with your customers and followers. You don’t have to ask for a sale right away. Instead, you can build relationships over time.
It’s good to talk back to people who interact with your organic content or ads. This builds trust and makes people want to follow you. As people like and share your content, you move up in the social algorithms and get more free exposure.
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- Become a Thinker
Like everything else in your professional life, some of the ways you use social media will work for you, and others may not. Keeping track of what works and isn’t worth your time is essential.
Turn on Google Analytics on the page for your portfolio. You can find out which websites and articles bring the most people to your portfolio.
Facebook and Twitter have analytics tools for business pages that can tell you a lot about your audience and their engagement. Once you know which posts bring people to your photography website, you can keep doing what works and change what doesn’t.
- Keep an Eye on Trends
We’re not saying that you should share every popular meme. (Don’t follow any trend that becomes popular.)
Keeping an eye on social media trends is a good idea if you want to know what people are looking for when they log into their social networks. This helps you make relevant content that lasts.
State Farm Insurance has an ongoing campaign on Pinterest that teaches people about important life events like getting a car or having a child. It seems like a good fit and has helped the insurance industry behemoth connect with millennials and Gen X because these events often affect insurance needs.
- Timing Is Important
How well you do on social media depends on how and when you post. The best times to post on social media are when the people you want to reach are online. That’s the easy answer. And not much of a help.
Tweet between noon and three o’clock during the week. Instagram users are active every day of the week, but on Mondays, you might get more attention. The best time to post on Facebook is between 1 and 4 pm on Wednesday through Sunday. It could change in the future, of course!
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- Choose A Theme
Make sure your social media profiles look like your online portfolio and personal brand. They should all work together. Don’t forget that your fans and customers buy your products because they like your style, so keep it.
Your style will give your brand, which is you, a unique identity that will help you and your work stand out from other creative professionals. When your photos, paintings, designs, or illustrations show up in your followers’ news feeds, they should know immediately that they are your work.
If you try to keep everything professional, a random photo from your grandmother’s birthday party might stand out and make people stop following you (sorry, grandma). Some business owners use their feeds to share personal photos, while others have separate accounts for work and personal use. Still, others don’t post pictures that show who they are. Make the best choice for your brand and stay as close as possible to your style.